Nielsen Media Research

The key to a real global comparison

Data already harmonised: so you don’t have to do it

Global AdView takes local data from around the world and harmonises it for you to global brands and global categories enabling easy comparisons of advertising expenditure and creatives across multiple countries.

There are two main levels of harmonisation available. The two tier Global Category structure is assigned to all available local categories allowing quick and easy sector reporting.

The deepest level of harmonisation involves the allocation of Global Brands to all relevant local brands. At this stage a more detailed three tier categorisation is applied.