Nielsen Media Research
Global AdView Pulse
Description
At a global level, the report provides harmonized information on general global market trends, broken down by media and categories. An analysis of advertising trends in each country is also provided, including a ranking of top 20 advertisers. To complement the figures, the report is enriched with insights from market experts, and balanced with basic macro-economic indicators and longterm advertising trends. All major media types are covered: Television, Print, Radio, Outdoor, Cinema and Internet. KEY BENEFITS Rich: Only Nielsen looks beyond the numbers to provide a rich, comprehensive analysis by category and advertiser and a new perspective on how trends are shaping the market. Insightful: Nielsen has partnered with global and local advertising industry experts, to take the industry’s pulse Effective: An easy-to-follow look and feel make it easy to find the insights you need, when you need them.
FREQUENCY: quarterly June: containing the data from January to March September: containing the data from January to June December: containing the data from January to September March: containing the data from January to December
