Services / Ad Library Lite

Ad Library Lite

Description

Need insights into competitive  creative activity in multiple countires? Nielsen makes it simple with Ad Library Lite. This easy-to-use software solution gives you a glance into what your competitors are saying - and how they're saying it - in 16 markets across the globe.

 

 -  Quickly scan through thumbnail images of press and TV ads reported in your search and choose which ones you want to view and save

 -  TV ads can be downloaded in either full stream or storyboard format

 -  Review the other competitors in the market which are active in the same time period, at the touch of a button

 -  Look for adverts using keyword search on message and style

 

To access the system go to http://adlibrarylite.nielsen.com and enter your login and password.

 

For more information contact your Nielsen representative, or send an email to globaladview@nielsen.com .

 

 

 

 

THE NIELSEN COMPANY