Nielsen Media Research

Ad Dynamix International

Description

Ad Dynamix International is the smart way to source advertising information linked to creative executions, across multiple countries, relying on harmonised coding of advertisers and brand for a global overview. You can create your own report or run a quick query and find out all you need to know about your competitors’ activity.

• You can easily see the advertising spend linked to creative execution of your competitive arena along with share of voice across all media platforms and territories; with the harmonisation of advertiser and brand you can compare media strategies worldwide quickly without having to match the competitors yourself
• You can identify new products launched and emerging sectors and, relying on a quick and constant update of the information, you can plan your campaigns more accurately
• You can Share your customised view of the market with your colleagues to ensure consistency of analysis and you can set up your own home page for topline figures you need on a daily basis
• You can set up e-mail alerts to receive the new breaking creatives, as often as you require, with the most suitable layout; you can then view them and download them to your PC